PHONE: (678) 251-9903

About The Brand

Allen Brand Apparel (ABA) was founded in 2020 by Terelle Allen—not from a business plan, but from a conviction. For months, he woke up with the same pressing thought: it was time to MOVE DIFFERENT. Different thinking. Different choices. Different actions. What started as a personal awakening quickly became a realization: this feeling wasn’t his alone. Others were searching for change, growth, and purpose too—and that’s when the brand was born.

At Allen Brand Apparel, we exist to be more than clothing. We are a movement of inspiration. A reminder that real change doesn’t happen by doing the same things and expecting different results. We believe it’s time to MOVE DIFFERENT in every area of life—faith, mindset, leadership, family, community, and purpose.

Our mission is simple but bold: to Inspire, Educate, and Empower through intentional design and meaningful messages. Every piece represents a challenge—to think deeper, live louder, and walk with purpose.

When you wear ABA, you’re not just putting on a brand—you’re making a statement.

A statement that growth is intentional.

That comfort zones are meant to be challenged.

That you’ve decided to MOVE DIFFERENT.

Thank you for joining this movement. We can’t wait to see—and hear—how you choose to MOVE DIFFERENT.